

Transform Your Website Into a Customer Magnet.
Your website is your best salesperson, working 24/7 to grow your business.
If visitors are leaving without buying, the problem is not your product - it is your customers’ experience.
Discover the hidden issues costing you customers every day.


Transform Your Website Into a Customer Magnet.
Your website is your best salesperson, working 24/7 to grow your business.
If visitors are leaving without buying, the problem is not your product - it is your customers’ experience.
Discover the hidden issues costing you customers every day.
Every click should lead to conversion!
The Services
I offer Expert UX Audits to help you identify and fix usability issues that cost you sales. Get a thorough review of your website or app with actionable recommendations tailored to your business goals and unique requirements.
UX Auditing
Prototyping
Actionable Reports
Solution Design
Businesses that have benefited.
The Works
Discover how I have helped businesses transform their websites into their #1 salesperson! Enjoy reading blog style case studies, and keep an eye our for the useful Tips!


What my clients are saying
“Zainab's UX design enhancements significantly improved our website's look and functionality, leading to a 30% increase in sales and better customer perception. We're thrilled with the results and the positive feedback we've received.”
Dominick O'Donnell
Aero Leather Clothing Media Co-Ordinator
Try on the UX glasses yourself!
Download a Free UX Checklist
A comprehensive checklist to evaluate your website’s user experience.
Bonus: It’s available in both English and Arabic!
Access to more practical Resources coming soon...
About ZED


Meet Zainab | Founder of ZED Works
Before I specialised in UX with 3 years of experience and a Master's degree, I spent years in Psychology and Inclusive Education. This taught me to look at websites and apps with a fundamentally different lens.
I don't just see buttons and layouts; I see a conversation with your customer. I was trained to see the world from someone else's perspective, to understand their confusion and frustrations, and to identify what they need to succeed.
I now apply this 'outsider's eye' to help business owners like you. I act as your strategic partner, conducting a single, focused audit of the website you already have. I pinpoint the hidden obstacles that are turning customers away and show you the simple changes that can make them stay.
My value isn't only in executing a 6-month project; it's also in providing the clarity and expert insight you need to make smart, effective improvements. Let me bring a fresh perspective to your product and help you unlock its full potential.

Get Your Website To Do Its Job
Ready for a Consultation?
Let us discuss how I can help optimise your customers' online experience.
Contact me for clarification. Book a 30-minute call for an initial consultation.
Communication is available in English and Arabic.

Get Your Website To Do Its Job
Ready for a Consultation?
Let us discuss how I can help optimise your customers' online experience.
Contact me for clarification. Book a 30-minute call for an initial consultation.
Communication is available in English and Arabic.


Transform Your Website Into a Customer Magnet.
Your website is your best salesperson, working 24/7 to grow your business.
If visitors are leaving without buying, the problem is not your product - it is your customers’ experience.
Discover the hidden issues costing you customers every day.
Every click should lead to conversion!
UX Auditing
Prototyping
Actionable Reports
Solution Design
The Services
I offer Expert UX Audits to help you identify and fix usability issues that cost you sales. Get a thorough review of your website or app with actionable recommendations tailored to your business goals and unique requirements.
Businesses that have benefited.
The Works
Discover how I have helped businesses transform their websites into their #1 salesperson! Enjoy reading blog style case studies, and keep an eye our for the useful Tips!

What my clients are saying
“Zainab's UX design enhancements significantly improved our website's look and functionality, leading to a 30% increase in sales and better customer perception. We're thrilled with the results and the positive feedback we've received.”
Dominick O'Donnell
Aero Leather Clothing Media Co-Ordinator
Try on the UX glasses yourself!
Download a Free UX Checklist
A comprehensive checklist to evaluate your website’s user experience.
Bonus: It’s available in both English and Arabic!
About ZED

Meet Zainab | Founder of ZED Works
Before I specialised in UX with 3 years of experience and a Master's degree, I spent years in Psychology and Inclusive Education. This taught me to look at websites and apps with a fundamentally different lens.
I don't just see buttons and layouts; I see a conversation with your customer. I was trained to see the world from someone else's perspective, to understand their confusion and frustrations, and to identify what they need to succeed.
I now apply this 'outsider's eye' to help business owners like you. I act as your strategic partner, conducting a single, focused audit of the website you already have. I pinpoint the hidden obstacles that are turning customers away and show you the simple changes that can make them stay.
My value isn't only in executing a 6-month project; it's also in providing the clarity and expert insight you need to make smart, effective improvements. Let me bring a fresh perspective to your product and help you unlock its full potential.

Get Your Website To Do Its Job
Ready for a Consultation?
Let us discuss how I can help optimise your customers' online experience.
Contact me for clarification. Book a 30-minute call for an initial consultation.
Communication is available in English and Arabic.


Transform Your Website Into a Customer Magnet.
Your website is your best salesperson, working 24/7 to grow your business.
If visitors are leaving without buying, the problem is not your product - it is your customers’ experience.
Discover the hidden issues costing you customers every day.


Transform Your Website Into a Customer Magnet.
Your website is your best salesperson, working 24/7 to grow your business.
If visitors are leaving without buying, the problem is not your product - it is your customers’ experience.
Discover the hidden issues costing you customers every day.
Every click should lead to conversion!
The Services
I offer Expert UX Audits to help you identify and fix usability issues that cost you sales. Get a thorough review of your website or app with actionable recommendations tailored to your business goals and unique requirements.
UX Auditing
Prototyping
Actionable Reports
Solution Design
Businesses that have benefited.
The Works
Discover how I have helped businesses transform their websites into their #1 salesperson! Enjoy reading blog style case studies, and keep an eye our for the useful Tips!


What my clients are saying
“Zainab's UX design enhancements significantly improved our website's look and functionality, leading to a 30% increase in sales and better customer perception. We're thrilled with the results and the positive feedback we've received.”
Dominick O'Donnell
Aero Leather Clothing Media Co-Ordinator
Try on the UX glasses yourself!
Download a Free UX Checklist
A comprehensive checklist to evaluate your website’s user experience.
Bonus: It’s available in both English and Arabic!
Access to more practical Resources coming soon...
About ZED


Meet Zainab | Founder of ZED Works
Before I specialised in UX with 3 years of experience and a Master's degree, I spent years in Psychology and Inclusive Education. This taught me to look at websites and apps with a fundamentally different lens.
I don't just see buttons and layouts; I see a conversation with your customer. I was trained to see the world from someone else's perspective, to understand their confusion and frustrations, and to identify what they need to succeed.
I now apply this 'outsider's eye' to help business owners like you. I act as your strategic partner, conducting a single, focused audit of the website you already have. I pinpoint the hidden obstacles that are turning customers away and show you the simple changes that can make them stay.
My value isn't only in executing a 6-month project; it's also in providing the clarity and expert insight you need to make smart, effective improvements. Let me bring a fresh perspective to your product and help you unlock its full potential.

Get Your Website To Do Its Job
Ready for a Consultation?
Let us discuss how I can help optimise your customers' online experience.
Contact me for clarification. Book a 30-minute call for an initial consultation.
Communication is available in English and Arabic.

Get Your Website To Do Its Job
Ready for a Consultation?
Let us discuss how I can help optimise your customers' online experience.
Contact me for clarification. Book a 30-minute call for an initial consultation.
Communication is available in English and Arabic.